Page 3 - Rocketline 2019 Catalog
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“ONE WHO ADVERTISES HAS BUSINESS,” by John A. Wannamaker Phila. PA - Merchant

Despite the ever increasing use of free scheduling on computers and personal cell phones, nearly 80 percent
of survey respondents preferred a printed Calendar for visual scheduling, group notification and record-keeping.
Over 60 % said they place least one advertising calendar in their home or office—“a free to them” promotional
product with important monthly information for planning ahead which they received from a local merchant as a gift.
Additionally, 82 percent said they appreciated receipt of an Advertising Calendar, which they placed in a
convenient place within their home or office. Other mainstream promotional items such as coffee cups and pens
are useful but are not constantly visually up front and personal at a moment’s notice of need. The printed Ad-
vertising Calendar—is still very relevant, very wanted and thoughtful. Placed at eye level it is truly up front &
personal.

Calendars in households today average 3.12 versus 4.1 in the early 1980’s per surveys by our Trade
Organization. The Home Kitchen remains the prime location for 75 % of respondents followed by the At Home
or At Work office as the second most popular location. Third for location is an accessible hallway where everyone
may look at a planner type Calendar scheduling booked production or events that occur way out as the year progresses.

Calendars placed today within a business average 2.10. The 1980’s average was 2.6%. 37% of this group
had at least one calendar at work, 63% had between two and nine printed Calendars at work. The wall Advertising
planning Calendar/Desk Pad is the most convenient gift merchants may place quickly and for FREE.

Everyone will find the Advertising Calendar is an effective, profit building vehicle with huge
staying power all year long. When measuring Goodwill the recall of the Advertisers message among
consumers measured 70% plus. YES they DO recall the advertiser and message on their calendar, and are favorably
disposed to do business. Favorable impressions result in word of mouth referrals to friends & neighbors. Beauti-
ful Giant Photochromic & Artistic images attract attention quickly and account for about ½ the space. Adjacent to
this is your message that pays you back every day. Business must have ROI- return on investment, 37% of viewers
look at a calendar once a day, 61% are looked at 2 - 10 times per day in the home… 24% of Work placed calen-
dars receive one look a day, 76 % are looked at 2-9 times a day. Here are Fantastic numbers, between 365 & 3,650
views-clicks-impressions a day reduce cost of a placed Calendar view to less than .01 cent / day. Nowhere else can
Business buy such coveted well-traveled advertising space that keeps on working.

PLAN YOUR AD BASED ON THE SAMPLES WITH IN, add your top producer Logos, AND SEND IN FOR
FREE REQUEST FOR QUOTE ON ANY NUMBER OF CALENDARS; Mix or Match all Types.

Combine Styles To Reach Every Market And Save! AS NA
Be Timely, Time travels faster each day waited for to slow down.
SAAI
Some content furnished by PPAI.

1000’s of Views Drive Business All Year For Almost Free

(Cost Each Calendar + 8% Freight In) (# Ordered) = ____ ¢/View all Year

(Views Per Calendar Day) (# Viewing Days A Year) (# Ordered)
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